I achieved significant optimization results through strategic campaign segmentation for edON's courses and targeted audience filtering. By creating distinct campaigns for each course and focusing on job seekers, CPA dropped by 66%. Content variations and clearer ad messaging drove a 700% increase in leads, while converted leads grew by 125%. Understanding the unique value proposition of each course and targeting the right audience segments, particularly those seeking career changes, proved crucial in improving campaign efficiency and scaling results.

By focusing on emotional buying triggers and enhanced shoe content variety, I achieved an 83.33% CPA reduction. Through optimizing landing pages and expanding into new European markets, I drove a 433% conversion increase. This success and a 25% AOV growth provided the resources needed for further market expansion, creating a sustainable growth cycle.

Through an authentic content strategy showcasing natural beekeeping and honey consumption, I achieved extraordinary results for Broliu Medus. A simple phone-shot video reached 10 million views, demonstrating the power of genuine content. The natural approach led to a 353.33% CPA reduction, while conversions skyrocketed by 833%. With a 36.55% AOV increase and November 2023 matching the entire 2022 revenue, these results proved that authentic storytelling of unique honey products can drive exceptional market demand.