5 Core Rules for Converting Copy

1. Keep It Short Cut the fluff. Every word must earn its place.
2. Write Like You Talk If a 5-year-old can't understand it, rewrite it. Simple words sell.
3. Headlines Are Your Gold 80% of your success comes from the headline. Master this first.
4. Back Every Claim "Best product ever" means nothing. "Charges 2x faster than competitors" sells.
5. Know Your Audience Speak their language. Use their words. Hit their pain points.

PRO TIP: Before writing, ask:

• Is this necessary?
• Can I say it simpler?
• Would my audience care?

Save this framework for your next campaign.