6 Must-Have Custom Metrics for `Facebook` Ads

7 Must-Have Custom Metrics for Facebook Ads

Video Hook Rate "Are people stopping to watch?" = (3s Plays ÷ Impressions) %
Video Hold Rate "Do they keep watching?" = (ThruPlays ÷ 3s Plays) %
Engage Rate "Do ads trigger action?" = (Engagements ÷ Impressions) %
Drop-off Rate "Are people bouncing before page loads?" = (1 - Landing Views ÷ Clicks) %
Purchase Rate "How many clicks become sales?" = (Purchases ÷ Clicks) %
Cart Abandon Rate "How many carts are left?" = (1 - Purchases ÷ Checkouts) %

PRO TIP: Add these to your default view:

Go to Customize Columns
Create Custom Metric
Add formula + set as %
Save to default report

These metrics will help spot issues in your funnel fast. Save for reference.

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6 Must-Have Custom Metrics for Facebook Ads

6 Must-Have Custom Metrics for `Facebook` Ads