Quick eComm Terms `Guide`: Most Important to Know

PERFORMANCE:

ROAS: Return on Ad Spend
CAC: Customer Acquisition Cost
AOV: Average Order Value
LTV: Lifetime Value
CVR: Conversion Rate

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FACEBOOK ADS:

ABO: Ad Set Budget Optimization
CBO: Campaign Budget Optimization
CPM: Cost per 1,000 Impressions
CPC: Cost per Click
CTR: Click-Through Rate

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FUNNEL:

TOF: Top of Funnel
MOF: Middle of Funnel
BOF: Bottom of Funnel
ATC: Add to Cart
IC: Initiated Checkout

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AUDIENCES:

LLA/LAL: Lookalike Audience
CA: Custom Audience
DPA: Dynamic Product Ad
UGC: User-Generated Content
DCT: Dynamic Creative Testing

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BUSINESS:

B2C: Business to Consumer
D2C: Direct to Consumer
COGS: Cost of Goods Sold
3PL: Third-Party Logistics
CRM: Customer Relationship Management

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These are the essential terms you'll need for eComm marketing. Save this for quick reference! 💡

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Quick eComm Terms Guide: Most Important to Know

Quick eComm Terms `Guide`: Most Important to Know